Improve your Bottom Line with a better understanding of Online Technologies.

On this page, you'll find links to articles and reports relating to information of value for lodging property management and online marketing.

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8 Essentials for Building Your Online Revenues

Some very specific tips on what you can do, today, to make your hotel website more prominent in the Search Engine Results Pages.

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Best practices study on internet marketing and distribution - for lodging

An HSMAI Report. Many resorts are still at an early stage of adoption of Internet marketing; only about one-half of the participating resorts actively practice search engine optimization and many do not participate actively in third party online travel agency programs due to a perception that these sites specialize in rates well below their targets. There is a corresponding lack of connection between most resort’s distribution strategy and their revenue management practices.

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35 million consumers used web search for travel planning in April 2005

Nearly one-third purchased a travel-related service either online or offline within the eight weeks following the initial search. Among these buyers, 80 percent completed travel purchases online. The discovery that 20 percent of these buyers ultimately completed a travel purchase offline underscores the influence of online research across all buying channels.

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Permission Email Marketing: "Permission" is Not Optional

Email marketing isn’t about list size or smacking recipients with email after email. It is about getting great results and building relationships. Quite simply, permission gets better results and is the only way to build email relationships with customers and subscribers.

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Check back here. We will be adding more educational self-help articles in the future.

Compiled by Brian H. Williams, Media West Group